Because of the response from Episode 140 (2 Ways to Dominate Facebook Marketing) I wanted to put together another show on Instagram Marketing. Remember, these are just 2 of the MANY ways to get more sales using Instagram; however, I have used these no-cost methods to help business owners get more people walking in the door and calling them for their products/services. In other words, this isn't just about brand building -- it affects the bottom line... something most small business owners deem important.
"Word of Mouth" got a name change... it's called Social Media!
DM stands for Direct Message, in case you didn't know. This is a way of sending a text message privately to an Instagram user. First thing to do is search in "Tags" for a keyword that is used by your target audience. For this example, let's pretend you are trying to sell a trampoline safety product. The business owner would simply go to Instagram and search "trampoline" on Tags. The results will show all the posts that used #trampoline. Then go through the pictures and tap one. This will take you to the user's profile. In the top right hand corner of the screen there are 3 little dots. Click that icon and then click "Send Message." In the message itself DO NOT try and sell them right away. Maybe just comment on their trampoline, the pic they had posted (perhaps it was funny or there was an injury). The reason you don't need to sell is that the person will almost always reply and then tap on your profile link. They will then be able to see your posts, and most importantly, the website address link at the top of your page. Don't sell using direct messages. Create a relationship, comment, and warm up to people.
This works great for businesses that can only serve clients in their local area... perhaps they have a brick and mortar store. For this example, let's pretend you are a hair stylist. You should spend the 5-10 minutes between clients using this tactic. Go to the Search function on Instagram (bottom of screen, second button from the left). Search by "Places". Then select "Near Current Location" (or whatever city you are targeting). Then you will be able to see all the most recent posts that are created in your area. The hair stylist should then scroll through the pictures and try and pick out the people that look like they are interested in beauty, hair, style, modelling, etc. Then use tactic #1 and send them a direct message... telling them they look great and you would love to give them 2 or 3 free haircuts at your store. Guess what they are going to do after you style/cut their hair?? Post another picture of themselves and mention your business. Word of mouth marketing at it's best: that is social media in a nutshell.
Too many people try to push products and Sell, Sell, Sell on social media. That technique doesn't work as effectively on Facebook and Instagram. Remember if you try and start a conversation online with "I want" or "Could you please?" or "Check out my page" you will be categorized as Spam in the minds of consumers. Don't be thinking "What can I get from so-and-so?" You should be asking, "How can I add value to this individual?" Take the time to personalize your messages and take interest in what the individual is involved in by looking around on their profile. Show that you care about them and their interests and soon you will create a friendship... Which MAY or MAY NOT lead to a sale.
This episode was sponsored by Freshbooks. Track all of your marketing dollars and other expenses from your smartphone. Use FreshBooks.com/Bootcamp for a free trial. No credit card required!
Are you trying to find good people to hire? Seem like an impossible feat? Perhaps, it isn't the people or prospective hires... maybe it's your hiring SYSTEM. I am testing a new model of hiring people and I think it can help you find better quality employees that will be long-term, high-quality assets to your organization.
I believe that Facebook ads are CURRENTLY the most underpriced ad product in the world. Yes, this will undoubtedly change. Eventually, the clicks will costs more and something newer and better will come up. However, today I share two tips for using Facebook to drive sales for your small business. These are tangible, tested, and simple ways to make the phone ring more often, get more web traffic, or whatever means you need to increase revenue!
I got a little creative today=) After recording a standard Q&A episode I decided to take a couple line out it and make a 2 minute rant! You might not like it... if not, please forgive me=)
Here are the 5 things that will help you DOUBLE your personal and/or business income in 2017
1.) Hire Someone to do EVERYTHING in Your Business Besides Sales
You've gotta focus on the key drivers of growth and the #1 item you must pay attention to is sales and revenue generation. Yes, payroll, expense tracking, web design, office organization etc are all important but having a clean desk or perfectly design Profit/Loss Statement won't double your business in one year. Outsource clerical/admin tasks or hire someone to do them for you.
2.) Call Your 10 Dream Clients/Customers
Which companies or persons would blow your business up if they became paying customers? Write them down -- call them. Better yet, walk into their office and show them you mean business about doing business with them
3.) Track Your Time and Work 8% More Per Day
8% is just 2 hours per day. That might mean cutting out some TV time or mindlessly fingering through magazines or watching sports highlights on YouTube, but the results of this ultra productivity will pay big dividends -- not just financial ones either. Get your focus on time, it' the one thing you got!
4.) Cut Your Monthly Expenses by 25%
That might mean selling the big house in the nice neighborhood or downsizing from the Mercedes E-Class to a Honda Accord. Or it might just mean not eating out and going to the movies 3-4 times/week. Decrease your expenses, limit you junk, live a more fulfilling life.
5.) Know You Numbers and Set Bench Marks
If you want to go from $30K / year to $60K per year you will need to increase your income by $2500 per month. Set benchmarks. In the next 6 months you need to increase your monthly income by $1250. Seem hard? That just means you need to make $42 more each day. Know your numbers, break it down, set benchmarks.
If you are willing to grind and work hard while being creative you don't need a billion dollar digital marketing ad budget. Sometimes a "boots on the ground" person-to-person marketing approach is the key to building your brand recognition and sales.
Kathryn was one of today's 20 lucky winners of a LIVE phone advising call with Mike. This was one of Mike's favs because Christmas is just around the corner... How to scale and market a gift wrapping business!
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I just wanted to give vent after running into an issue a few times in the past week. I think it will help new entrepreneurs a lot. I think seasoned business owners should also take note of the advice they dish out to young people.
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Some people forget that Google is a business. They are also the most used search engine in the world and a great way to market to potential clients... The result of this is that using Google products gives a you a better chance of succeeding in the SEO game.