Have you been neglecting the most valuable segment of your market? Your past clients and leads are ripe for the picking and they are the low hanging fruit that will cost less to convert to paying customers.
Do you want brand loyalty? Customer loyalty? Increased customer lifetime value? This is episode is for this that want to create cult-like following of clients...
On this show, I bring you up to speed on what I've been up to and we talk about the one thing that keep most people from success... the one thing that keeps people from starting and growing their business... FEAR!
It's easy to explain the WHAT and HOW of your business... But the money is made when you start to think about WHY your business exists.
So often, I get listeners ask the questions "what type of business should I start?" I think you should start a blue collar business... yep, one where you get dirty, sweaty, and sharpen your business skills beyond any college degree could do.
This guy is cleaning ovens and grills by himself (no employees) and he is making $185K/yr! Now he is asking Mike about how he should go about scaling his company via franchising.
Scott is the owner of Dependable Electrical Services and he talks with Mike about scaling his business. He has been doing $800-900K annually for the past few years but can't seem to break through the $1,000,000 marker. He is closer than he thinks.
You should never, ever, ever do this one thing as a small business owner! Not knowing their numbers is the achilles heel of many small business owners.
Dion is a service-based business owner and today he learns how to increase his profit without increasing the number of customers he has. The key is increasing the $$ per client each month... increasing his lifetime customer value.
On this show, we have some "real talk." If you are thinking about starting your business, this is a must-listen! Are you part of the 10% of small business owners that will be successful? Are you an entrepreneur?
Should you scale your business and make it bigger? Should you hire more people, more equipment and expand? OR NOT?
In today's show, I explain how you can create an online presence and create a marketing system that has the highest ROI.
On today's show, I talk to Kenny, partner in a pest control company that does $900K/yr in gross revenue. Kenny wants to make $1.5 Million... and he has to switch from sales to brand to do it.
I got a bit personal on this show since this past week was one year since I almost died in a work accident under a dump truck. Since then, business and life (and my outlook on both) have changed.
On this episode, we talk about the 200K- 1M in revenue small business that struggles to actually net money out for the owner. You are in the "middle ground" and I want to help you break out past the $1,000,000 revenue marker... that is when you actually start to see the fruits of your labors.
Justin is an actor and music editor. Mike talks with him today about how he can scale up his music editing side hustle and create a personal brand.
Today, I talk to a young entrepreneur that is selling fitness products online. He wants to learn how to make a relevant brand instead of just selling commodity products online.
With 4 employees and three quarters of a million in annual revenue, Jonathan calls in today and ask what he can't do to take his mapping company to the next level.
Today, I talk with Brandon about his window cleaning business, Next Level. We talk about strategies that he can use to get more business during slow times of the year
You don't sell products or services! You sell the reactions that your product/service creates. The food, mowed lawn, built house, etc are just the vehicle to create a positive reaction by your client.
In this episode, I get real personal and I debate whether to share this vulnerability with my team. I encourage you to at least consider the same idea of being vulnerable... it might just change the business relationships you share with employees.
The Amazon/Whole Foods acquisition was a match made in heaven, and there is a lot to learn from Samsung on how they are marketing the new Galaxy S8 using influencer marketing.
Positivity wins, but negativity still stings! I got a couple bad online reviews for my landscaping business and, yes, it really hurts... Now I need to double down on giving positivity a voice and letting satisfied customers give their online reviews.
Today I share about what my company is up to and the decisions that we have coming up next week to start a second location and franchise the concept.
This was an internal off-site meeting I had with my team at Augusta Lawn Care Services. We talk about how we are going to take the business from 1 million to 10 million in sales... and the changes needed to get there.