I believe that Facebook ads are CURRENTLY the most underpriced ad product in the world. Yes, this will undoubtedly change. Eventually, the clicks will costs more and something newer and better will come up. However, today I share two tips for using Facebook to drive sales for your small business. These are tangible, tested, and simple ways to make the phone ring more often, get more web traffic, or whatever means you need to increase revenue!
I got a little creative today=) After recording a standard Q&A episode I decided to take a couple line out it and make a 2 minute rant! You might not like it... if not, please forgive me=)
Here are the 5 things that will help you DOUBLE your personal and/or business income in 2017
1.) Hire Someone to do EVERYTHING in Your Business Besides Sales
You've gotta focus on the key drivers of growth and the #1 item you must pay attention to is sales and revenue generation. Yes, payroll, expense tracking, web design, office organization etc are all important but having a clean desk or perfectly design Profit/Loss Statement won't double your business in one year. Outsource clerical/admin tasks or hire someone to do them for you.
2.) Call Your 10 Dream Clients/Customers
Which companies or persons would blow your business up if they became paying customers? Write them down -- call them. Better yet, walk into their office and show them you mean business about doing business with them
3.) Track Your Time and Work 8% More Per Day
8% is just 2 hours per day. That might mean cutting out some TV time or mindlessly fingering through magazines or watching sports highlights on YouTube, but the results of this ultra productivity will pay big dividends -- not just financial ones either. Get your focus on time, it' the one thing you got!
4.) Cut Your Monthly Expenses by 25%
That might mean selling the big house in the nice neighborhood or downsizing from the Mercedes E-Class to a Honda Accord. Or it might just mean not eating out and going to the movies 3-4 times/week. Decrease your expenses, limit you junk, live a more fulfilling life.
5.) Know You Numbers and Set Bench Marks
If you want to go from $30K / year to $60K per year you will need to increase your income by $2500 per month. Set benchmarks. In the next 6 months you need to increase your monthly income by $1250. Seem hard? That just means you need to make $42 more each day. Know your numbers, break it down, set benchmarks.
If you are willing to grind and work hard while being creative you don't need a billion dollar digital marketing ad budget. Sometimes a "boots on the ground" person-to-person marketing approach is the key to building your brand recognition and sales.
Kathryn was one of today's 20 lucky winners of a LIVE phone advising call with Mike. This was one of Mike's favs because Christmas is just around the corner... How to scale and market a gift wrapping business!
If you think that age, sex, race, religion, or anything else is keeping you from success this episode is for you. Yes, these are big issues and their are problems in our nation concerning them, but don't become a victim!!
Mike answers two questions from a small business owner that has a big idea for the painting industry. Instead of thinking about what you can get out of the sale, think from the point of view of your customer... your needs will work themselves out if you do that!
Mike is giving away his book (Millennial Millionaire) for a limited time to listeners of the podcast only!!
Q&A with Mike about partnerships. How to start a partnership correctly and how to overcome disagreements during a partnership. Mike also talks about his 2017 goals and planning practices and the one thing that every entrepreneur needs -- ACTION!
Have a great idea but work shift work? Andrew writes in with a question. He works 2 weeks on, 2 weeks off in the mini industry and wants to start a moving company.
You may have heard of the 4 P's of marketing but today Mike talks about the 4 P's of entrepreneurship: patience, persistence, practicality, and purpose.
Live video question came in from Kentucky and Mike gives advice on creating an experiential shopping experience
Aaron has a great idea for auto dealers and repair shops and asks Mike about how to get started. Mike also shares his biggest fear about the podcast and business right now.
I just wanted to give vent after running into an issue a few times in the past week. I think it will help new entrepreneurs a lot. I think seasoned business owners should also take note of the advice they dish out to young people.
If you are wanting to grow as a media professional and the video/photography industry, this is a must listen. Mike gives concrete advice on learning the business aspect of things while also getting your name out there.
In addition to talking about the upcoming presidential election, Mike also shares how to get sponsors for your show, blog, sport, etc
AJ has an online commerce store that sells car racing parts. Mike gives him some pointers on SEO, speed and design, as well as conversion on his website.
Today, an online entrepreneur wants to know how to sell more of her all-natural creams. Mike offers two different strategies on how to scale the business.
If you own a retail business or have been thinking about doing so, today is a must-listen episode. Learn the WHY of retail business and learn WHEN retail is a good idea.
Recorded LIVE from FinCon in San Diego. Mike sits down with speaker and entrepreneur, Adam Carroll to discuss his speaking career and how he makes money sharing his financial message with college aged millennials.
Why does 90% of small businesses fail within 5 years? According to Mike, a majority of the struggling businesses that contact the podcast for help have one common issue.
Mike has launched LandscapeBusinessCourse.com and he tells you the beginning phases of the sales funnel. He will update us as he learns what to DO and NOT DO when creating an online course.
Some people forget that Google is a business. They are also the most used search engine in the world and a great way to market to potential clients... The result of this is that using Google products gives a you a better chance of succeeding in the SEO game.
If you have been using "promotional" marketing tactics you have been doing it wrong all along. Get higher paying, higher quality clients by using alternate methods of marketing that build relationships and trust with potential customers.
Relationships and communication drive sales. Period. Whether it's B2B of B2C selling the sale weighs on the shoulders of PEOPLE. Don't forget it! Mike also unveils his new course on how to grow a successful landscaping business. He also finished a fix and flip real estate deal today.