Remember the last time you went to a networking event? If so, you probably recall seeing the infamous business card throwing and hand-shaking want-repreneur. It’s obvious and annoying to all that this individual is desperate for sales. For many business people when times get tough a sense of urgency sets in. That’s a good thing. However, the tendency to take the wrong actions during these tough times is prevalent. Entrepreneurs spend too much time, money, and resources trying to drum up sales in an urgent attempt to keep the business afloat. Here is 4 ways to sell more product or services during tough times.